The technology adoption life cycle, as described by Geoffrey Moore (‘Living on the fault line’, 2000, in De Wit & Meyer, 2010, Reading 8.3), distinguishes five stages. Which of the following groups is NOT a part of this cycle?
Conservatives
Skeptics
Pragmatics
Determination.
What is the correct order of the technology-enabled market development model, as described by Moore (‘Living on the fault line’, 2000, in De Wit & Meyer, 2010, Reading 8.3)?
Tornado, chasm, early market, bowling alley and main street
Tornado, early market, bowling alley, chasm, and main street
Early market, chasm, bowling alley, tornado, and main street
Early market, bowling alley, chasm, tornado, and main street.
“In the development of most technology-enabled markets, specific niches of pragmatic customers adopt the new technology before the general pragmatist population”. What is this period called by Moore (‘Living on the fault line’, 2000, in De Wit & Meyer, 2010, Reading 8.3)?
Bowling alley
Tornado
Early market
Blueprint phase.
Moore (‘Living on the fault line’, 2000, in De Wit & Meyer, 2010, Reading 8.3) distinguishes three main groups in the early market value chain. All three groups are necessary to create a possible competitive advantage. Which of the following groups is NOT a part of the early-market value chain?
Product providers
Service providers
Concept providers
Customers.
“Indeed, market creation is very much like the origin of species of nature, with the early market equating to the emergence of at least a few vital representatives of the new order”. This quote, from the article of Moore, (‘Living on the fault line’, 2000, in De Wit & Meyer, 2010, Reading 8.3) indicates that it could be categorized in the following perspective, following De Wit & Meyer (2010):
The industry dynamics perspective
The industry leadership perspective
The industry creation perspective
The industry evolution perspective.
According to Moore (‘Living on the fault line’, 2000, in De Wit & Meyer, 2010, Reading 8.3), what is a ‘bowling alley forever’ strategy – a strategy to create a source of profit margins for firms and their service partners?
Alliances
Preserving complexity
Technological excellence
All of the above.
At the end of his article, Moore (‘Living on the fault line’, 2000, in De Wit & Meyer, 2010, Reading 8.3) discusses the implications of living on the fault line. What is, according to the author, the competitive advantage that has the most impact in the Tornado phase?
Catching technology wave
Market-segment domination
Market-share leadership
Differentiated offerings.
Moore (‘Living on the fault line’, 2000, in De Wit & Meyer, 2010, Reading 8.3) discusses at the end of his article the implications of living on the fault line. What is, according to him, the competitive advantage that has the most impact in the Bowling Alley phase?